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CatalogIQ for B2B Manufacturers

Turn Specs Into Sales. Build Buyer-Ready Catalogs – Faster.

Transform technical spec sheets into enriched product content — so buyers see benefits, not just attributes — and your team launches faster without the manual grind.


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Struggling with Product Data? You’re Not Alone.

Manufacturers rely on ERP, PLM, and spec data to launch products — but scaling that data into persuasive, buyer-ready content is slow and manual. Even with cleanup, teams struggle to keep pace with distributors and market demands.

We Know the Challenges. Here’s How You Launch Faster.

Here’s how CatalogIQ turns roadblocks into competitive advantages.

CATALOG FOUNDATION

From Specs to Commerce-Ready Catalogs

Engineering-First Data

CHALLENGE: Product data often originates in ERP, PLM, or spec sheets. Attributes are highly technical, incomplete, and not enriched with use cases, benefits, or customer-friendly language — making it hard to go to market quickly.

SOLUTION: CatalogIQ transforms technical spec sheets into enriched, commerce-ready catalogs, normalizing formats, filling gaps, and layering in buyer-friendly attributes. Manufacturers save months of manual cleanup and accelerate time-to-market.

CLEAN & CLASSIFY

Scale Product Content Without Manual Rewrites

Marketing Content Gaps

CHALLENGE: Product content lacks lifestyle imagery, persuasive descriptions, or brand voice. Retailers and distributors often rewrite content inconsistently, leading to brand dilution and lost conversions.

SOLUTION: CatalogIQ builds consistent, conversion-ready content at scale, applying brand voice, enriching specs with titles, bullets, and lifestyle copy, and automating hours of copywriting per SKU — reducing campaign launch cycles from weeks to days.

CONTENT ENRICHMENT

Make Your Products Easy to Find

Product Discovery

CHALLENGE: Thin product data limits visibility in Google, AI search, and marketplaces. Buyers can’t find what they need, leading to lost opportunities and declining conversions.

SOLUTION: CatalogIQ enriches product data, generates long-tail Q&A, and structures content for SEO and AI-driven search — boosting visibility and conversion.

Google AI Search Google Gemini ChatGPT Perplexity AI Copilot Search
AI Commerce Reality

From AI Answers to Zero-Click Purchases

AI-driven search is changing how buyers discover products — is your catalog ready?

AI isn’t just changing how buyers search — it’s changing how they buy. In 2025, platforms like Google, Gemini, ChatGPT, Perplexity, and Copilot Search are rolling out shopping features that answer high-intent purchase queries directly. Ecommerce SEO now means feeding these AI engines complete, structured, and enriched product data. If your listings lack context and depth, AI won’t surface them — and buyers won’t see them. To win in this new reality, you need to enrich product content, normalize supplier data, and standardize taxonomy so every SKU is purchase-ready.

Is your catalog ready for AI search?

CatalogIQ Smart Catalog Enrichment ensures your products surface in AI-driven search and zero-click shopping by making them easy for AI to parse, recommend, and display:

  • Align with AI parsing rules — normalize attributes (units, colors, categories) so SKUs are correctly recognized and classified.
  • Increase visibility in AI search — fill gaps in specs, tags, and metadata that qualify products for recommendation.
  • Boost persuasive relevance — enrich titles, bullets, and descriptions with structured, conversion-ready content.
  • Match buyer intent directly — add Q&A and compatibility content that address specific purchase questions.
  • Enable semantic retrieval — include use cases that help AI infer broader connections, surfacing products even without exact keyword matches.
  • Scale AI-readiness fast — automate enrichment so every SKU qualifies from day one.

From Spec Sheets to Sales-Ready SKUs.

CatalogIQ transforms engineering-first product data into enriched, branded content that accelerates launches, drives conversions, and wins distributor adoption.


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