CatalogBuilder
Your Fastest Path to Launching Product Catalogs
Go live with precise, AI-enriched product content designed to scale across manufacturers, distributors, marketplaces, retailers, and brands.
.png "image (1)")
Now more than ever, your catalog is the product
The End-to-End Catalog Workflow
CatalogBuilder transforms raw product data into structured, AI-enriched catalog content that's ready for discovery, performance, and scale across every digital touchpoint. Here’s how it works:
Start with just a brand & SKU
CatalogIQ pulls from all content sources, structured or not, to kickstart your catalog.
Customize your voice, tone, & format
Adjust brand expression with flexible content templates that match your preferences.
Automatically enrich content
Turn raw product data into high-performing, enriched content optimized for search.
Publish channel-optimized content
Deploy channel-ready content with rich detail and optimized structure.
A Stack that Powers Growth
Power Continuous Improvement with an AI-Driven Catalog
Rapid Catalog Assembly
Launch complete catalogs faster.
Multi-Source Data Ingestion
Instantly structure and enrich product data from spreadsheets, PIMs, ERPs, supplier portals, or APIs.
AI-Powered Attribute Detection
Detect, map, and classify product attributes to ensure every SKU is complete and searchable.
Schema Standardization
Align product data to any taxonomy to ensure every listing meets every channel's spec.
Bulk Transformation Rules
Apply global fixes, formatting adjustments, and logic-based rules to your entire dataset in one go.
Template Blueprint
Standardize, Structure, & Scale.
AI-Generated Templates
Standardize how items are structured with defined fields, formats, and rules so every listing is consistent.
Built-In Validation Rules
Customize voice, tone, & format to tailor content and suit your preferences with flexible templates.
Visual Field Mapping
Make setup painless with a guided, no-code interface that connects source fields to destination templates.
Multi-Channel Readiness
Instantly leverage and deploy pre-built templates for your e-commerce platform’s schema.
Data Source Governance
Trust Every Field in Your Catalog
Data Source Hierarchy Rules
Define data sources that take priority: supplier feeds, ERP systems, or manual edits.
Automated Data Health Monitoring
Correct issues before they affect your catalog by scanning for anomalies, outdated details, or quality risks.
Audit Trails & Version History
Maintain an edit history for every field by tracking when, how, and why changes happen across all systems.
Conflict Detection & Resolution
Automatically detect duplicate, missing, and/or conflicting data before it reaches your storefront.
Enable Continuous Improvements
with AI-Driven Features
Rapid Catalog Assembly
Build complete, structured, and ready-to-publish product catalogs in hours instead of weeks.
Accelerate your go-to-market with generative AI and large language models that fill gaps, infer missing attributes, and elevate content quality.
- Import anything from anywhere
- Clean & normalize at scale
- Automate messy inputs into structured, channel-ready listings
.png "Untitled design (39)")
Template Blueprint
Templates That Structure, Style, and Ship Your Content.
Blueprint your way to perfect product content. Lock in structure, style, and compliance so every SKU meets your brand and marketplace standards from day one.
- Rule templates
- Voice/tone templates
- Visual templates
- Output templates
Data Source Governance
Build complete, structured, and ready-to-publish product catalogs in a fraction of the time.
Accelerate your go-to-market with generative AI and large language models that fill gaps, infer missing attributes, and elevate content quality.
- Import anything from anywhere
- Clean & normalize at scale
- Automate messy inputs into structured, channel-ready listings
Blog
The Catalog Is the Product: Why Agentic AI and Zero‑Click Commerce Start with Product Data
The catalog used to live in the backend, but today, it is the product. As AI-driven search reshapes how products are discovered and purchased, your product data must be dynamic, intelligent, and enriched.
Ready to turn your product catalog into an AI commerce powerhouse?
Knowledge Center
Check out our Knowledge Center.
Meet Our Team
The minds behind CatalogIQ.
Connect to Any Commerce or Content Platform
CatalogIQ is platform-agnostic and fits seamlessly into any eCommerce, PIM, search, or marketing tech stack — serving as your content enrichment layer across the entire product lifecycle.
CatalogBuilder
Frequently Asked Questions
What is the Smart Catalog Builder?
Answer: Smart Catalog Builder is a CatalogIQ workflow that enables teams to rapidly create high-quality product content from scratch using templates, rules, and AI-assisted generation.
Who is Smart Catalog Builder designed for?
Answer: It’s built for ecommerce, marketplace, and merchandising teams that need to launch or relaunch product catalogs quickly and at scale.
Can I build an entire catalog from just a spreadsheet?
Answer: Yes. Upload a spreadsheet with as little as a brand and SKU and CatalogIQ will enrich, structure, and generate complete product listings - including titles, bullets, specs, and more.
How does Smart Catalog Builder use AI?
Answer: It uses AI to infer attributes, write product descriptions, apply tone-of-voice rules, and ensure content consistency across the entire catalog.
What’s the difference between Smart Catalog Builder and Catalog Content Enrichment?
Answer: Smart Catalog Builder starts from limited or raw data to generate content, while Content Enrichment enhances existing catalog content.
Can I control the tone and structure of generated content?
Answer: Yes. You can set tone, voice, formatting, and structural preferences via templates and configuration settings.
Does Smart Catalog Builder support variations and product families?
Answer: Absolutely. It handles variants (like size, color) and structures products into families with shared attributes and differentiated content.
How long does it take to build a catalog using Smart Catalog Builder?
Answer: Most teams can go from raw data to enriched, formatted catalog content in hours instead of weeks, depending on catalog size and complexity.
What formats does Smart Catalog Builder export?
Answer: It exports clean, structured output in spreadsheet, JSON, or platform-specific formats ready for syndication or integration.
Can I use Smart Catalog Builder with my existing PIM or CMS?
Answer: Yes. CatalogIQ outputs are easily imported into your PIM, CMS, or ecommerce platform.
Ready to Build Catalogs that Convert?
Launch complete, enriched product content - faster than ever.
Subscribe to Beyond the Catalog
Explore how generative AI is transforming product data - solving long-standing challenges to drive search, discovery, and conversion - and reshaping ecommerce far beyond the catalog.