Your Pet Connection (YPC) is a Shopify-based pet retailer with a broad and diverse assortment...
Beyond The Catalog
Insights to improve e-commerce catalog data quality for better search, personalization, SEO and GEO performance with quality scoring and product content enrichment.
Every retailer and distributor has a catalog. Most treat it like a filing cabinet. A place where...
AI is having its moment. Every vendor pitch includes it. Every roadmap promises it. Every board...
The more things change, the more they stay the same. In ecommerce, that's literally true - everyone...
Across ecommerce, product discovery has always depended on the quality of product data. When site...
Have you ever gone to your favorite supplier or retailer, tried to filter by product specs, and...
What a difference a year makes. Last November, Perplexity’s “Buy with Pro” one-click checkout...
I’ve worked with many large retail brands and each has wrestled with catalog content problems:...
This week’s Before & Enriched spotlight features a PDP from Mocco, a premium Turkish textiles...
This week’s Before & Enriched spotlight features a PDP from Rona, one of Canada’s leading home...
This week’s Before & Enriched spotlight features a PDP from Cedarcide, a family- and pet-safe DIY...
This week’s Before & Enriched spotlight features a PDP from the Tactical Assault Gear Store, a...
This week’s Before & Enriched spotlight features a PDP from Bob’s Discount Furniture, a...
Autonomous Commerce. Zero-Click Commerce. Agentic Commerce. Catalog-As-Content or...
In just the past few weeks, both ChatGPT and Perplexity AI have made major moves into ecommerce,...
Think your content's safe in AI's hands? Think again.
When it comes to implementing new ecommerce platforms, Systems Integrators (SIs) face a familiar,...
Great ecommerce experiences start with great product data. But for most merchandisers, managing...
Adding a lot of attributes might seem like a good way to give shoppers more personalization and...
Managing a product catalog with tens of thousands—or even hundreds of thousands—of SKUs can be...
Adding new product attributes to your catalog can drive big wins in search relevance, user...
Not all attributes are created equal. Some improve search visibility. Others drive clicks, boost...