Enrichment Manager
Powering Product Discovery with Enriched Content at Scale
Transform raw product data into structured, high-performing content so every SKU is built to rank, convert, and scale.
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Ensure every SKU is ready to rank and convert.
Enrichment Backed by AI Precision
CatalogIQ ingests your product data, enriches it with AI, and publishes optimized product content across every touchpoint. Now more than ever, your catalog is the product.
Start with your existing catalog
CatalogIQ begins with your existing product catalog feed and parses every field for enrichment.
Customize Voice, Tone & Format
Tailor how content sounds and looks, once or by channel, using flexible templates that set brand voice and layout.
Enrich Content at Any Scale
Turn raw product data into high-performing, enriched product content optimized for search.
Publish Channel-Optimized Content
Deploy channel-ready content with rich detail and optimized structure, optimized for AI search and SEO.
A Stack that Powers Performance
Give your team an easy route to converting existing product catalogs into revenue-ready content.
Enrichment Workflow
Work Faster with a Guided, Flexible Enrichment Interface.
Upload content in bulk
Verify that mandatory fields are populated to avoid syndication blocks and filter visibility suppression.
Control how content is displayed
Tailor the layout of your product content with configurable templates that ensure every output is clean and consistent.
Select what to enrich, and how much
Refine a few SKUs or transform your entire catalog with full control over scope and pace.
Export enriched content your way
Download enriched content in CSV format and push it to your ecommerce platform, PIM, or syndication channel.
Brand Voice Management
Shape a Voice That's Unmistakeably Yours.
Define your personality & audience
Ensure all your product content aligns with your brand’s tone, objective, and buyer personas.
Dial in your unique sound
Adjust tone controls to reflect your personality so every attribute unmistakably reflects your brand.
Train AI to speak your language
Establish sample sentences and linguistic rules to shape phrasing, grammar, and messaging style.
Enforce brand voice at scale
Extend your brand voice across product descriptions, category pages, emails, and more with adaptive content profiles.
Content Enrichment
Enrich for SEO, GEO, and AI-driven Search Success.
Product Data Gap Detection
Identify empty fields, inaccurate specs, low-confidence values, mismatches, and anomalies across your product catalog.
Product Data Normalization
Normalize units, reformat spec lines, and enforce consistent attribute structures to improve channel performance.
Product Data Accuracy
Apply rule-based checks that auto-catch brand, legal, and performance issues to keep listings clean and compliant.
AI Keyword & Long‑Tail Generation
Boost SEO rankings, GEO retrieval, and on-site search with high-intent keywords and long-tail shopper language.
Enrichment Workflow
Leverage a Guided Workflow to Standardize, Enrich, and Approve Faster.
Make content enrichment easy with a step-by-step workflow that helps you standardize, enhance, and export enriched product content, no technical skills required.
- Bring your content in fast and in bulk
- Define a style using your brand's voice
- Map your content once then accelerate every upload
Brand Voice Management
Apply consistent tone, clarity, and messaging everywhere your product content goes.
Whether you're dialing up clarity, dialing down humor, or enforcing strict brand standards, you can craft content that’s not only consistent and on-brand but also truly unique to your business.
- Adjust formality to match audience expectations
- Set clarity preferences to reduce jargon and improve readability
- Control contractions, flow, rhetorical prompts, and language style
- Control confidence levels to balance assertiveness with transparency
Content Enrichment
Transform messy, inconsistent catalog data into optimized, channel-ready assets that drive discovery, trust, and conversion.
Automatically fix gaps, eliminate inconsistencies, and elevate weak copy so that every SKU is ready to drive discovery, trust, and conversion.
- Flag empty or low-confidence attributes and auto-suggest values from AI models
- Normalize units (e.g., inches vs. in.) and standardize attribute naming conventions
- Rewrite product titles and descriptions to match tone, format, or length per channel
Blog
Feeding the Machines: Why Rich Catalog Data Fuels AI Search Visibility
AI search is changing everything with features like one-click checkout, signaling a new era where it doesn't just answer your questions, it closes your transactions.
See how enriched product data with CatalogIQ™ drives visibility, trust, and conversion in this AI economy.
Knowledge Center
Leverage a growing library of best practices and FAQs.
Meet Our Team
The minds behind CatalogIQ!
Connect to Any Commerce or Content Platform
CatalogIQ is platform-agnostic and fits seamlessly into any eCommerce, PIM, search, or marketing tech stack — serving as your content enrichment layer across the entire product lifecycle.
Frequently Asked Questions
What is product content enrichment in e-commerce?
Answer: Product content enrichment refers to enhancing product data with additional information - like detailed descriptions, bullets, materials, specifications, attributes, long-tail keywords, metadata and more. This improves product discoverability and drives conversion.
How does catalog content enrichment affect conversion rates?
Answer: Richer product content improves search engine rankings and better aligns products with customer queries. This reduces bounce rates and increases purchase likelihood. High-quality content builds trust and drives higher conversions.
Can catalog enrichment help improve SEO?
Answer: Yes, enriched content adds keyword-rich titles, descriptions, and metadata, making your product pages more discoverable on search engines.
Can enriching catalog content boost performance in GEO and AI-driven search?
Answer: Absolutely. Generative and AI-based search engines rely on structured, complete, and natural language content to understand and surface relevant products.
Will CatalogIQ work with my ecommerce, PIM, or ERP platform?
Answer: Yes. CatalogIQ is platform-agnostic and integrates easily with ecommerce systems, PIMs, ERPs, and other catalog management tools.
Do I need to start from scratch to use enrichment?
Answer: Not at all. CatalogIQ enhances your existing content, fills in gaps, and builds on what’s already in place without requiring you to rebuild your catalog from scratch.
How does CatalogIQ ensure brand consistency in enriched content?
Answer: CatalogIQ uses configurable voice, tone and style templates that reflect your brand voice - whether technical, conversational, or premium lifestyle - applied consistently across listings.
Can CatalogIQ enrich content across multiple sales channels?
Answer: Yes. Enriched content can be customized and syndicated across DTC sites, marketplaces, B2B portals, and print catalogs while preserving consistency.
What's the difference between correction, filling in the gaps, normalization, and enrichment?
Answer: Correction fixes errors, filling in the gaps adds missing data, normalization standardizes formatting, and enrichment enhances content to improve discoverability and conversion..
Can CatalogIQ help me scale content across thousands of SKUs?
Answer: Definitely. CatalogIQ automates enrichment using templates, AI, and scalable rules so you can optimize product content at massive scale with minimal effort.
Smarter Content. Stronger Results.
Enrich your product content — fast, scalable, and built to convert.
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