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Smart Catalog Builder

Your Fastest Path to Launching Product Catalogs

Go live faster with AI-enriched, high-converting product content — purpose-built for manufacturers, distributors, marketplaces, retailers & brands.

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Transform scattered product data and trusted sources into structured, optimized product content that drives discovery and sales across every digital channel.

Starting with little or no product content, CatalogIQ’s Smart Catalog Builder generates complete, channel-ready product catalogs - fast. From just a brand and SKU, CatalogIQ ingests available data, applies voice and layout templates, and delivers high-converting content for every digital channel.

HOW CATALOGIQ SMART CATALOG BUILDER WORKS

Ingest, Enrich, and Publish Product Catalogs - Automatically

CatalogIQ ingests your product data, enriches it with AI, and publishes optimized product content across every touchpoint. Now more than ever, Your Catalog Is the Product.

DISCOVER

Start with Just a Brand & SKU

CatalogIQ pulls from all content sources - structured or not—to kickstart your catalog.

  • Ingests CSVs, PDFs, spec sheets, and product images
  • Extracts data from websites, databases, and forums
  • Integrates with PIM, ERP, and platforms
  • Builds from trusted sources
DEFINE

Customize Voice, Tone & Format

CatalogIQ tailors how content sounds and looks, once or by channel, using flexible templates.

  • Set brand voice and layout once
  • Control titles, descriptions, and Q&A format
  • Auto-generate variations per use case
  • Keep content consistent across SKUs
DEVELOP

Enrich Content at Any Scale

CatalogIQ turns raw product data into high-performing, enriched product content optimized for search.

  • Enrich SKUs, categories, or full catalogs
  • Auto-fill & correct gaps with trusted data
  • Lock fields or overwrite as needed
  • Optimize metadata for SEO and AI search
DELIVER

Publish Channel-Optimized Content

CatalogIQ deploys channel-ready content with rich detail and optimized structure.

  • Titles, descriptions, & bullets tailored to convert
  • SEO + GEO-optimized for AI search
  • Structured attributes by channel
  • Ready for PDPs, marketplaces, and exports

The Smart Catalog Builder Stack That Powers Growth

Rapid Catalog Assembly

Launch Complete Catalogs Faster

Ingest raw product data—from spreadsheets, ERPs, or supplier portals—and transforms it into structured, enriched listings. No more messy imports or manual cleanup. Go live faster with new SKUs and suppliers.

Template Blueprint Engine

Standardize Structure, Scale with Ease

Reusable, category-specific templates lock in data structure, required fields, and formatting rules. Blueprint once, then clone and customize for new product lines or channels—no loss in quality or consistency.

Data Source Governance

Trust Every Field in Your Catalog

Govern where your product data comes from, how it’s validated, and what gets published. Track content source lineage, resolve conflicts, and maintain quality across systems - all from one centralized source of truth.

Your search results are still suboptimal.

Many of your products don’t even score.

Your product content? Outdated.

And now you're expected to prep for AI zero-click commerce?

Catalog Chaos, Before CatalogIQ

Unscalable, Time Consuming Manual Processes

  • Unscalable Manual Processes: Onboarding and normalizing product data from multiple vendors is time-consuming and error-prone. Teams are forced to generate missing content, reconcile inconsistent formats, and manually structure listings.
  • Updates Rarely Happen: Most teams lack dedicated staff or budget to maintain content, so updates fall through the cracks — especially post-launch.
  • PIMs Aren’t Built for Enrichment: PIM systems store and syndicate — but don’t enrich. Even those with “content modules” fall short of true content intelligence.
  • No True Ownership: Marketing, merchandising, and product teams all touch content — but no one fully owns it. The result? Slow fixes, stale listings, and lost conversions.

Catalog Clarity, With CatalogIQ

Automated, Scalable Catalog Intelligence

  • AI-Powered Enrichment at Scale: Instantly generate high-quality, SEO and GEO optimized product content for entire product catalogs with SKU field level control — without the manual lift.
  • Always-On Quality Monitoring: CatalogIQ continuously flags issues across dimensions like SEO, language, and accuracy — and routes them to fix workflows.
  • Deep Content, Not Just Checkboxes: Unlike checkbox-based validations, CatalogIQ generates rich, structured descriptions aligned to channel and customer intent.
  • Centralized Ownership & Automation: With workflows, scoring, and governance built-in, CatalogIQ ensures the right people take action — and the job gets done, every time.

Real Results: How Smart Catalog Builder Solves Critical Catalog Challenges

Boosting Marketplace Rankings for Bearings Distributor

Challenge: A wholesale bearings distributor struggled with underperforming marketplace listings due to minimal product content - only a SKU and product image.

Solution: Smart Catalog Builder generated a new catalog enriched with detailed attributes and rich content.

Impact: The enriched listings improved search rankings, engagement, and conversions on platforms like Amazon and Walmart — proving that even third-party marketplaces reward high-quality product data.

Expanding Digital Reach for a Bulk Hardware Contractor Supplier

Challenge: Over half of the catalog wasn’t available due to missing or poor product content. Inconsistent attributes created overwhelming, messy on-site search facets.

Solution: Smart Catalog Builder generated content for long-tail SKUs and normalized key attributes per category best practices.

Impact: Products gained visibility online, on-site search became streamlined, and shoppers experienced better discovery and filtering — leading to improved customer experience and catalog ROI.

Speeding Onboarding for a Growing Food Supply Marketplace

Challenge: An online wholesale food marketplace needed to onboard multiple vendors while normalizing data across inconsistent categories and formats.

Solution: Smart Catalog Builder automated catalog creation and enrichment at scale, enabling faster onboarding and high-quality content generation.

Impact: Time to market was reduced, vendor onboarding was simplified, and content consistency improved — accelerating growth and reducing manual overhead.

Power Continuous Improvement with AI-Driven Catalog Quality Scoring

Building your product catalog and enriching the content is just the beginning. With CatalogIQ’s Catalog Quality Scoring , you can analyze every product in your catalog for optimization gaps, competitive weaknesses, and missed opportunities — before they impact performance. This ensures your catalog stays competitive, accurate, and always ready to convert.

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Frequently Asked Questions for Smart Catalog Builder

What is the Smart Catalog Builder?

Answer: Smart Catalog Builder is a CatalogIQ workflow that enables teams to rapidly create high-quality product content from scratch using templates, rules, and AI-assisted generation.

Who is Smart Catalog Builder designed for?

Answer: It’s built for ecommerce, marketplace, and merchandising teams that need to launch or relaunch product catalogs quickly and at scale.

Can I build an entire catalog from just a spreadsheet?

Answer: Yes. Upload a spreadsheet with as little as a brand and SKU and CatalogIQ will enrich, structure, and generate complete product listings - including titles, bullets, specs, and more.

How does Smart Catalog Builder use AI?

Answer: It uses AI to infer attributes, write product descriptions, apply tone-of-voice rules, and ensure content consistency across the entire catalog.

What’s the difference between Smart Catalog Builder and Catalog Content Enrichment?

Answer: Smart Catalog Builder starts from limited or raw data to generate content, while Content Enrichment enhances existing catalog content. 

Can I control the tone and structure of generated content?

Answer: Yes. You can set tone, voice, formatting, and structural preferences via templates and configuration settings.

Does Smart Catalog Builder support variations and product families?

Answer: Absolutely. It handles variants (like size, color) and structures products into families with shared attributes and differentiated content.

How long does it take to build a catalog using Smart Catalog Builder?

Answer: Most teams can go from raw data to enriched, formatted catalog content in hours instead of weeks, depending on catalog size and complexity.

What formats does Smart Catalog Builder export?

Answer: It exports clean, structured output in spreadsheet, JSON, or platform-specific formats ready for syndication or integration.

Can I use Smart Catalog Builder with my existing PIM or CMS?

Answer: Yes. CatalogIQ outputs are easily imported into your PIM, CMS, or ecommerce platform.

Build Catalogs that Convert

Launch complete, enriched product content - faster than ever.


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