Before & Enriched
Before & Enriched - Cedarcide
See how CatalogIQ transforms Cedarcide.com tickshield extra-strength bug spray content into a dynamic, search-optimized product detail page—built for...
See how CatalogIQ transforms Rona.ca privacy lattice panel content into a dynamic, search-optimized product detail page—built for internal search, agentic AI, and zero-click commerce.
This week’s Before & Enriched spotlight features a PDP from Rona, one of Canada’s leading home improvement retailers. We selected a popular privacy lattice panel to show how CatalogIQ transforms basic product data into search-optimized, trust-building content—helping DIYers, renovators, and tradespeople find what they need and feel confident in what they buy.
TL;DR: Too Long; Didn’t Read?
We took Rona’s pressure-treated spruce lattice PDP from basic listing to buyer-smart content. Starting with just a handful of core fields, CatalogIQ added structured SEO, transparent materials info, and real-world tone that speaks to Canadian DIYers and pros alike.
Wanna see how this panel goes from functional to findable? Scroll down to see the raw inputs, the voice controls, and the enriched outputs—proof that great product content builds trust one project at a time.
Product Content Before Enrichment
The original PDP for this pressure-treated lattice panel includes the basics: a clear image, a (barely) functional description, and a few helpful specs. But it lacks the structure and tone needed to connect with real buyers. There’s no story, no standout bullets, and no support for generative or zero-click search. Important details—like local weather durability, ideal use cases, or warranty expectations—are left out.
In short, the product is fine—but the content doesn’t do it justice. That’s where CatalogIQ steps in, layering in voice, transparency, and buyer-focused structure so the listing works harder everywhere it shows up.
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Existing Product Content Starts the Transformation Process
The Catalog Product Enrichment workflow starts with just a few essential product fields and images uploaded to CatalogIQ. These key content data fields are easily mapped into the enrichment engine. For this Before & Enriched use case, here is the product content copied from the resource PDP.
| Field | Value |
|---|---|
| Product ID | Model #L48CT1 |
| Title | Suntrellis 4 x 8-ft Contemporary Horizontal Pressure Treated Spruce Privacy Lattice Panel |
| Category | Lattice and Privacy Panels |
| Long Description | Pressure treated wood lattice with 3/4-in approximate horizontal spacing. Ideal for various outdoor projects. - Contemporary - Horizontal grid spacing - Pressure treated - Lattice |
| Short Description | None |
| Primary Image | Primary Image |
| Additional Images | Image 1 |
Voice & Tone Controls Shape Your Brand with Precision
The voice and tone templates below offer a simplified snapshot of how enriched product content is tailored to your brand. Behind the scenes, CatalogIQ’s content enrichment engine draws on nearly twenty independently weighted voice controls—including tone markers, formatting preferences, linguistic style, and audience targeting cues. These controls can be manually tuned or automatically generated by a GPT-based audit of your website, creating a deeply personalized foundation for content generation. What’s shown here is a distilled example of how those controls combine to reflect brand personality, clarity, and communication goals—resulting in content that’s more relatable, more engaging, and always on brand.
| Setting Type | Example Input |
|---|---|
| Industry | Home Improvement Retail |
| Persona | Canadian homeowners, DIY renovators, and trade professionals seeking reliable solutions with local relevance. |
| Tone Priorities | Balanced, transparent, and empathetic—instilling confidence with a helpful, trustworthy tone that supports DIYers and professionals alike. |
| Style Preferences | Uses contractions and varied sentences, avoids hype, and favors direct product framing with clear use cases and occasional rhetorical questions. |
| Voice Objectives | Support confident decision-making with reliable, no-nonsense language that emphasizes warranty, materials, and real-world performance in Canadian conditions. |
The result? Product content that’s more relatable, more engaging—and perfectly on brand.
Visual Templates Structure Your Content by Design
While voice and tone shape what’s being said, the visual template defines how that message is delivered. CatalogIQ uses a detailed structural blueprint to govern everything from paragraph length to bullet formatting to Q&A cadence. This configuration ensures every piece of enriched content is scannable, balanced, and aligned with both customer expectations and brand standards. The template below represents the key structural controls applied to the enriched content in this use case.
| Visual Structure Control | How It Shapes the Output |
|---|---|
| Paragraph Structure | Controls number of paragraphs and sentence length to match shopper reading behavior |
| Bullet Formatting | Creates 4–6 HTML bullets that emphasize lifestyle benefits and use cases |
| Question & Answer | Generates concise, brand-aligned Q&A content to support search and discovery |
| Formatting Guidance | Ensures consistent use of commas, line breaks, and punctuation across content |
| Tone-Driven Structure | Aligns format choices with the tone and voice settings applied to the brand |
| Channel Optimization | Structures content to perform across PDPs, search engines, and AI experiences |
Product Content Post Enrichment
Below are the enriched version of the product content, generated using the voice, tone, and structural inputs provided in the previous template. CatalogIQ output reflects brand-aligned messaging, optimized for SEO and discovery, and ready for use across product detail pages, search engines, and generative commerce interfaces.
You’ll notice a few alternate versions of the product description below. Each one reflects a distinct set of input controls—like brand tone, shopper persona, or channel intent—designed to illustrate how CatalogIQ adapts messaging based on your goals. These aren’t just style tweaks—they’re fully reweighted outputs from different template settings. In practice, users can choose whether to generate a single enriched description or multiple variants, depending on the use case. It’s a flexible way to test messaging, localize tone, or tailor copy across channels—all without starting from scratch.
| Field | Value |
|---|---|
| Alternate Description Tone 1 | Transform your outdoor space with the Suntrellis 4 x 8-ft Contemporary Horizontal Pressure Treated Spruce Privacy Lattice Panel. Designed with approximately 3/4-inch horizontal spacing, this panel offers a modern touch while ensuring your privacy. Crafted from pressure-treated wood, it stands strong against the elements, making it a reliable choice for Canadian climates. Whether you're a homeowner or a DIY enthusiast, this lattice panel is perfect for various outdoor projects. Its contemporary design not only enhances the aesthetic appeal but also provides a sturdy structure for climbing plants or privacy screens. Count on Suntrellis for quality and durability in every panel. |
| Alternate Description Tone 2 | The Suntrellis 4 x 8-ft Contemporary Horizontal Pressure Treated Spruce Privacy Lattice Panel is your go-to solution for outdoor enhancements. With a clean, horizontal design and 3/4-inch spacing, it’s crafted to seamlessly blend with any backyard decor. The pressure-treated wood ensures long-lasting performance, making it a practical choice for any project. Ideal for DIYers and handymen, this lattice panel is versatile for various applications. From creating a privacy screen to supporting climbing plants, its robust construction stands up to the task. Choose Suntrellis for straightforward solutions that don't compromise on quality. |
| Alternate Description Tone 3 | Enhance your garden or patio with the Suntrellis 4 x 8-ft Contemporary Horizontal Pressure Treated Spruce Privacy Lattice Panel. Featuring a stylish horizontal layout with 3/4-inch spacing, this panel is an excellent choice for those looking to add modern flair to their outdoor spaces. The pressure-treated spruce ensures durability and resilience against harsh weather conditions. This lattice panel is perfect for renovators and professionals aiming for high-performance results. Its contemporary style not only provides privacy but also serves as a beautiful backdrop for any landscape design. Trust Suntrellis to deliver exceptional quality and reliable performance in every piece. |
| Enriched Description | Elevate your outdoor space with the Suntrellis 4 x 8-ft Contemporary Horizontal Pressure Treated Spruce Privacy Lattice Panel. Designed with a sleek, contemporary aesthetic, this panel offers approximately 3/4-in horizontal grid spacing, perfect for those who value both privacy and style. Crafted from pressure treated wood, it stands resilient against the elements, ensuring longevity and peace of mind for Canadian homeowners and DIY renovators alike. Whether you're a seasoned trade professional or a passionate DIY enthusiast, this lattice panel is a dependable choice for various outdoor projects. Why settle for less when you can have a product that combines functionality with modern design? With its reliable construction and local relevance, this Suntrellis lattice panel is the ideal solution for creating a private, stylish retreat in your backyard. |
| Alt SEO Description | Transform your outdoor space with the Suntrellis 4 x 8-ft Contemporary Horizontal Pressure Treated Spruce Privacy Lattice Panel, a perfect blend of style and durability for Canadian homes. This pressure treated lattice panel offers an exceptional outdoor privacy solution, crafted from high-quality spruce wood to withstand the elements. Are you looking for a contemporary privacy screen that complements any modern garden design? This spruce wood fence panel is your go-to choice for adding both elegance and functionality to your backyard. Designed for DIY enthusiasts and trade professionals alike, this horizontal garden lattice is a breeze to install, making it an ideal DIY backyard spruce lattice panel. The pressure treated spruce privacy lattice panel is treated to resist rot and decay, ensuring your investment stands strong through Canadian winters. Why settle for less when a modern design pressure treated lattice panel can offer you privacy, style, and peace of mind? Explore the simplicity and reliability of this outdoor privacy solution for Canadian homes, and enjoy a seamless blend of beauty and practicality in your next project. |
| Materials Description | Crafted from sustainably sourced spruce, this premium lattice panel offers a stylish blend of modern design and robust privacy for your outdoor spaces. |
| SEO Bullets |
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| Questions & Answers |
Q: Can the Suntrellis 4 x 8-ft panel be painted to match my outdoor decor? Q: How well does the Suntrellis lattice panel provide privacy for a backyard space? Q: What maintenance is required to ensure the longevity of the Suntrellis lattice panel? |
| Top Keywords | Pressure Treated Lattice Panel, Contemporary Privacy Screen, Spruce Wood Fence Panel, Horizontal Garden Lattice, Outdoor Privacy Solution |
| Longtail Keywords | 4 x 8-ft contemporary horizontal lattice panel, pressure treated spruce privacy lattice panel, outdoor privacy solution for Canadian homes, DIY backyard spruce lattice panel, modern design pressure treated lattice panel |
| Meta Keywords | ['Pressure Treated Spruce', 'Privacy Lattice Panel', 'Outdoor Privacy Solutions', 'Contemporary Wood Panel', 'Backyard DIY Projects'] |
Better Product Content Drives Better Performance
What happens when you take a PDP from "good enough" to content that actually supports buying decisions? Here's what changed:
- SEO-structured bullets make key features easy to scan and rank
- Natural Q&A boosts visibility in zero-click and AI-powered search
- Brand voice balances friendly tone with professional clarity
- Transparent material and care details build confidence and reduce returns
- Longtail keywords improve generative AI discoverability by matching real search queries
This isn’t just better content—it’s buyer-ready, channel-smart, and built to convert in the Canadian market.
Have a PDP you’d like to see transformed?
Send Kevin Jackson the URL, and we’ll consider adding it to our “Before & Enriched” queue.
A Smarter Foundation for Your Product Catalog
CatalogIQ’s Product Catalog Enrichment transforms how teams assemble, standardize, and govern product content—bringing speed, structure, and repeatability to a process that’s historically manual and error-prone. Build once. Reuse confidently. Scale fast.
Ready to see it in action? Request a Demo