See how CatalogIQ transforms Cedarcide.com tickshield extra-strength bug spray content into a dynamic, search-optimized product detail page—built for internal search, agentic AI, and zero-click commerce.
This week’s Before & Enriched spotlight features a PDP from Cedarcide, a family- and pet-safe DIY pest-control company renowned for its plant-based cedar oil solutions that effectively repel and eliminate insects without harsh chemicals. We’re showcasing the product content for an extra-strength tick bug spray to illustrate how CatalogIQ enriches product data—turning a basic listing into a more helpful, searchable, and shopper-friendly experience.
We took Cedarcide’s Tickshield bug spray PDP from “bare essentials” to “bug-banishing brilliance.” Using just a handful of inputs, CatalogIQ enriched the content with SEO-friendly structure, brand voice, and persona-aligned messaging—making it easier to find, easier to trust, and easier to buy.
Wanna see how the magic happens? Scroll on to explore the data inputs, the content controls, and the enriched output—watching this PDP go from zero to hero, one cedar-scented field at a time.
At first glance, this product detail page for the Dream Navy Modular Sectional checks several essential boxes: clear imagery, straightforward pricing, and a conversational description that reflects the retailer’s approachable brand voice. The copy even hints at key selling points—like modularity and reversible cushions—without overwhelming the user. But beneath the surface, critical gaps hold this PDP back from its full performance potential. There’s no structured bullet list for feature scanning, no SEO metadata to fuel search rankings, and no natural-language Q&A to support discovery in AI-driven or zero-click environments. What’s missing isn’t intent—it’s infrastructure. That’s where CatalogIQ enrichment steps in: to retain the brand’s personality while infusing the content with structure, clarity, and search-optimized intelligence.
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The Catalog Product Enrichment workflow starts with just a few essential product fields and images uploaded to CatalogIQ. These key content data fields are easily mapped into the enrichment engine. For this Before & Enriched use case, here is the product content copied from the resource PDP.
| Field | Value |
|---|---|
| Title | Tickshield Extra-Strength Bug Spray |
| Category | extra-strength bug spray |
| Long Description | "Our original formula with an extra kick For people, gear, indoors & animals over 20 lbs, Tickshield kills and repels fleas, ticks, mites, ants, mosquitoes, scorpions, wasps & roaches." |
| Short Description | None |
| Primary Image | Primary Image |
| Additional Images | Image 1, Image 2, Image 3, Image 4, Image 5 |
The voice and tone templates below offer a simplified snapshot of how enriched product content is tailored to your brand. Behind the scenes, CatalogIQ’s content engine draws on nearly twenty independently weighted voice controls—including tone markers, formatting preferences, linguistic style, and audience targeting cues. These controls can be manually tuned or automatically generated by a GPT-based audit of your website, creating a deeply personalized foundation for content generation. What’s shown here is a distilled example of how those controls combine to reflect brand personality, clarity, and communication goals—resulting in content that’s more relatable, more engaging, and always on brand.
| Setting Type | Example Input |
|---|---|
| Industry | Natural Pest Control & Cleaning Products |
| Persona | Eco-conscious parents, pet owners, and homeowners seeking natural alternatives to traditional chemical products. |
| Tone Priorities | Clear, transparent, and empathetic with a warm, trustworthy tone that promotes natural safety. |
| Style Preferences | Uses contractions, varied sentences, gentle rhetorical questions, sensory language, and relatable use cases. |
| Voice Objectives | Promote eco-friendly safety and efficacy with a family-first, pet-safe voice that builds buyer confidence. |
The result? Product content that’s more relatable, more engaging—and perfectly on brand.
While voice and tone shape what’s being said, the visual template defines how that message is delivered. CatalogIQ uses a detailed structural blueprint to govern everything from paragraph length to bullet formatting to Q&A cadence. This configuration ensures every piece of enriched content is scannable, balanced, and aligned with both customer expectations and brand standards. The template below represents the key structural controls applied to the enriched content in this use case.
| Visual Structure Control | How It Shapes the Output |
|---|---|
| Paragraph Structure | Controls number of paragraphs and sentence length to match shopper reading behavior |
| Bullet Formatting | Creates 4–6 HTML bullets that emphasize lifestyle benefits and use cases |
| Question & Answer | Generates concise, brand-aligned Q&A content to support search and discovery |
| Formatting Guidance | Ensures consistent use of commas, line breaks, and punctuation across content |
| Tone-Driven Structure | Aligns format choices with the tone and voice settings applied to the brand |
| Channel Optimization | Structures content to perform across PDPs, search engines, and AI experiences |
Below are the enriched version of the product content, generated using the voice, tone, and structural inputs provided in the previous template. This output reflects brand-aligned messaging, optimized for SEO and discovery, and ready for use across product detail pages, search engines, and generative commerce interfaces.
You’ll notice a few alternate versions of the product description below. Each one reflects a distinct set of input controls—like brand tone, shopper persona, or channel intent—designed to illustrate how CatalogIQ adapts messaging based on your goals. These aren’t just style tweaks—they’re fully reweighted outputs from different template settings. In practice, users can choose whether to generate a single enriched description or multiple variants, depending on the use case. It’s a flexible way to test messaging, localize tone, or tailor copy across channels—all without starting from scratch.
| Field | Value |
|---|---|
| Tagline | Crafted with the potent power of cedarwood and lemongrass oils, our Tickshield Extra-Strength Bug Spray offers a reliable, eco-friendly shield that keeps your family safe from pesky invaders, naturally. |
| Alternate Description Tone 1 | Embrace peace of mind with Tickshield Extra-Strength Bug Spray, a potent yet natural solution to pest control. With its fortified formula, it’s your eco-friendly ally against unwelcome guests like ticks, fleas, and more. Safe for your family and furry friends over 20 lbs, it's perfect for use indoors, on gear, and even around pets. Say goodbye to harsh chemicals and hello to a greener home environment. Tickshield goes beyond mere protection—it's a commitment to a safer, healthier lifestyle. Protect your loved ones and your home with a product that respects both nature and your well-being. |
| Alternate Description Tone 2 | Equip your team with Tickshield Extra-Strength Bug Spray, the trusted choice for effective pest elimination. This powerful spray targets a range of pests from ticks to mosquitoes, ensuring a clean, safe environment for professional settings. Ideal for use on gear and in facilities, it’s a versatile solution for demanding tasks. Built to meet the standards of professional cleaners and facility managers, Tickshield delivers robust results without compromising safety. Its extra-strength formula is designed for efficiency, allowing you to maintain high sanitation standards effortlessly. Trust in a product that combines performance with responsible use." |
| Alternate Description Tone 3 | Protect your animals and your home with Tickshield Extra-Strength Bug Spray, specially crafted for those who care deeply about animal health. Its powerful formula targets pests like fleas and ticks, ensuring your pets over 20 lbs remain comfortable and safe. Whether used indoors or on your gear, you can rely on Tickshield for comprehensive protection. Designed with empathy for pet owners and animal caregivers, Tickshield provides a reliable defense without harsh chemicals. Feel confident in your choice of a product that balances efficacy with the well-being of your beloved animals. Choose Tickshield to safeguard your pets and your peace of mind. |
| Alternate SEO Description | Discover the power of Tickshield Extra-Strength Bug Spray, your natural bug spray solution for both indoor and outdoor use. Designed with eco-conscious families in mind, this cedar-based bug repellent offers effective tick and flea protection while remaining safe for pets and children. Why expose your loved ones to harsh chemicals when you can choose an eco-friendly pest control option that respects both your home and the environment? Tickshield’s unique formula combines the strength of cedarcide with the peace of mind that comes from using a safe bug spray for families with pets. This extra-strength pest control solution is perfect for eco-conscious parents and pet owners who prioritize natural alternatives. Isn’t it time to embrace a bug-free home with confidence, knowing you’ve made a responsible choice for your family and the planet? |
| Material Description | Crafted with the potent power of cedarwood and lemongrass oils, our Tickshield Extra-Strength Bug Spray offers a reliable, eco-friendly shield that keeps your family safe from pesky invaders, naturally. |
| SEO Bullets |
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| Questions & Answers |
Q: Can Tickshield Extra-Strength Bug Spray be used directly on pets? Q: Is Tickshield Extra-Strength Bug Spray safe for indoor use? Q: What types of pests can Tickshield Extra-Strength Bug Spray protect against? |
| Top Keywords | natural bug spray, eco-friendly pest control, tick protection spray, safe for pets bug spray, cedarcide bug spray |
| Longtail Keywords | Eco-friendly tick and flea spray for pets, Natural bug spray for indoor and outdoor, Safe bug spray for families with pets, Extra-strength pest control without chemicals, Cedar-based bug repellent for home use |
| Meta Keywords | ['Tickshield Bug Spray', 'Eco-Friendly Pest Control', 'Natural Tick Repellent', 'Safe for Pets Bug Spray', 'Cedar-based Insect Spray'] |
What happens when you upgrade a PDP from “just enough” to “fully enriched”? Here's what changed:
It’s not just better content—it’s engineered to convert across channels and contexts.
Send Kevin Jackson the URL, and we’ll consider adding it to our “Before & Enriched” queue.
CatalogIQ’s Product Catalog Enrichment transforms how teams assemble, standardize, and govern product content—bringing speed, structure, and repeatability to a process that’s historically manual and error-prone. Build once. Reuse confidently. Scale fast.
Ready to see it in action? Request a Demo
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