Before & Enriched
Before & Enriched - Rona.ca
See how CatalogIQ transforms Rona.ca privacy lattice panel content into a dynamic, search-optimized product detail page—built for internal search,...
See how CatalogIQ transforms Mocco’s Apameia Peshtemal product content into a dynamic, search-optimized product detail page—built for ecommerce discovery, agentic AI, and zero-click commerce.
This week’s Before & Enriched spotlight features a PDP from Mocco, a premium Turkish textiles brand. We selected their Apameia Blue Peshtemal to show how CatalogIQ transforms sparse product data into search-optimized, story-driven content, helping boutiques, spas, and lifestyle-conscious shoppers discover the product’s value and feel confident in their purchase.
TL;DR: Too Long; Didn’t Read?
We took Mocco’s Apameia Peshtemal PDP from a sparse listing to buyer-smart content. Starting with just a few core fields, CatalogIQ added structured SEO, evocative storytelling, and brand-refined tone that connects with boutiques, spas, and lifestyle-conscious shoppers.
Curious how this towel goes from basic to beautiful? Scroll down to see the raw inputs, the voice controls, and the enriched outputs, proof that premium product content builds trust one listing at a time.
Product Content Before Enrichment
The original PDP for this Apameia Blue Peshtemal is visually appealing but falls short where it counts: the description is minimal, the features lack depth, and there’s no storytelling to engage buyers. Core details, like how the towel feels, where it shines (spa, beach, home), or what sets it apart from mass-market options, are missing. There’s no rich language to support zero-click search or generative assistants, and even essentials like care instructions or certifications are buried in dense text.
In short, the product deserves better. That’s where CatalogIQ steps in, transforming sparse data into compelling, structured content that elevates the listing and connects with discerning shoppers.
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Existing Product Content Starts the Transformation Process
The Catalog Product Enrichment workflow starts with just a few essential product fields and images uploaded to CatalogIQ. These key content data fields are easily mapped into the enrichment engine. For this Before & Enriched use case, here is the product content copied from the resource PDP.
| Field | Value |
|---|---|
| Title | Apameia Blue Peshtemal |
| Category | Jacquard Peshtemals |
| Long Description | All Chaputs peshtemals signature design elements to striking with colors that will captivate. Designed and produced in Turkey. Made from organic cotton with Oekotex-100 certification. Size: 90 x 175 cm. Weight: 350 gr. |
Better Product Content Drives Better Performance
See how CatalogIQ transforms Mocco’s Apameia Peshtemal PDP into a refined, search-optimized product detail page built for ecommerce discovery, brand storytelling, and zero-click commerce.
- SEO-structured bullets surface key benefits quickly.
- Refined storytelling highlights craftsmanship and brand heritage.
- Transparent material and care details build shopper trust.
- Elegant tone aligns with Mocco’s premium positioning.
- Longtail keywords enhance AI and generative search discoverability.
This is not just better content. It is channel-smart, brand-aligned, and designed to convert across ecommerce and AI-driven interfaces.
SEE IT ON YOUR PRODUCTS
Turn sparse PDPs into buyer-ready content
If your best products still have “good enough” content, you are leaving discovery and conversion to chance. CatalogIQ enriches product pages with brand-aligned storytelling, scannable SEO structure, and trust-building detail so shoppers and AI assistants get the full picture.