For B2B distributors and manufacturers

Is your catalog good enough to compete where buyers actually look?

Tens or hundreds of thousands of SKUs, assembled over years across multiple systems. Somewhere in there, the data has drifted, and the gaps are too large to see by eye. CatalogIQ gives you one independent number on whether your catalog can compete.

Request your assessment → Free score to start.
Catalog coverage map
1,000,000+ SKUs
Ready Partial Not ready
0% ready for modern ecommerce.
Roughly 3 in 4 products are invisible to search & AI.
Where you stand vs peers
Median 37 You 52 Top decile 78+

At a million SKUs, the question is not what to fix. It is what to fix first.

A deep catalog accumulates from hundreds of manufacturers and product families, each with their own idea of what a complete record looks like. Definitions drift. The same attribute means one thing in one category and something else in another. Coverage that looks fine in aggregate hides categories that are nearly empty.

Auditing that by hand would take years and stall halfway. An independent score earns its keep here precisely because the gaps are too large and too scattered to see by eye, and because it ranks them, turning an impossible cleanup into a sequenced plan.

B2B industrial distributor · construction products · 1M+ SKUs

A million SKUs, and no way to know which ones were ready.

The distributor was modernizing its ecommerce channels on a catalog built up over years from hundreds of manufacturers. Leadership knew data quality was a risk. They had no way to quantify it, prioritize it, or size the fix.

CatalogIQ scored the full catalog for structural completeness and attribute density, then mapped where quality broke down by category and by manufacturer.

See how we measured it →
1,000,000+ SKUs SCORED
25%
had sufficient attribute coverage to be found and filtered in modern ecommerce.
Roughly 3 in 4 products were effectively invisible to the search and AI tools buyers use. For the first time, the team could sequence the fix instead of guessing.

Built for catalogs judged on data.

Consumer catalog tools grade on photos and prose. B2B does not work that way. Your buyers match on attributes, specifications, and documentation, so that is what we weight, tuned to your industry rather than a generic average. And in specialized fields where no public standard exists, you can define your own bar and we measure to it. The standard is yours. The score is independent.

What we measure.

The dimensions that decide whether a complex catalog can be found, filtered, and trusted, across both sub-indices.

Completeness71
Structure & schema44
Identifiers (GTIN/UPC)29
Structured attributes for agents38

Standards you are judged on.

ECLASS and ETIM lead here as the technical classification standards for industrial and distributor catalogs, with UNSPSC, GS1, Google, and Amazon. Public standards, published weights, so the number is auditable.

ETIM ECLASS UNSPSC GS1 Google Amazon
See the framework →Read the methodology →
The State of B2B Catalog Quality

B2B catalog quality is broadly poor, and the gap between what a human reads and what an agent reads is wide.

That is the thesis behind our forthcoming benchmark work. The catalogs buyers and agents increasingly rely on were largely built for neither. Read the argument in The Problem No One Owns while the full report is in production.

Read The Problem No One Owns →

Questions distributors ask.

Does CatalogIQ work for deep, complex distributor catalogs?

Yes, that is the core case it was built for. Catalogs with tens or hundreds of thousands of SKUs, multiple source systems, and inconsistent data are exactly where an independent quality score earns its keep, because the gaps are too large to see by eye.

How is this different from a one-time catalog audit?

A one-time audit is out of date the day after you receive it, because your catalog keeps changing. CatalogIQ is continuous: it tracks your score over time so the answer stays true as your catalog moves. The free score tells you where you stand today; the subscription is what keeps the answer true.

Can you measure a catalog spread across multiple systems?

Yes. CatalogIQ scores the catalog data you designate as your trusted source, including data assembled from multiple systems. It measures what you point it at; it does not go discover or pull external data on its own.

What does an independent score get me that my PIM dashboard does not?

Your PIM tells you what data you have. It cannot tell you whether that data is good enough compared to a recognized standard or to your peers, because it is grading its own work. An independent score, built on published standards, is the number you can put in front of leadership precisely because you did not generate it yourself.

Do you benchmark against my actual competitors?

You are benchmarked against a peer set for your category, scored on the identical methodology. That gives you a fair relative read without exposing or naming individual competitors.

The free score tells you where you stand. The subscription keeps it true.

Get an independent read on your catalog, ranked by impact, against the standards your buyers' tools actually use.

Request your assessment → HVAC/R distribution →