Quality Scorecard in 9 Dimensions
Measure What Matters - Grade Every SKU Across 9 Essential Data Dimensions
CatalogIQ’s Nine Dimension Quality Scorecard is the foundation of our Catalog Quality Scoring system. It evaluates each product record against nine mission-critical dimensions — including accuracy, completeness, structured data, and mobile optimization — giving your team a clear, actionable view of catalog health.
Because there was no standard way to measure catalog quality, we developed our own scoring system using weighted indicators grounded in ecommerce best practices. This approach provides a consistent, data-driven benchmark that highlights strengths, reveals weaknesses, and serves as a touchstone for ongoing enrichment. By scoring catalogs at this level of detail, teams can prioritize fixes, measure progress, and systematically improve discovery, usability, and conversion.
Catalog Quality Scorecard Dimensions
Coverage
WHAT IT MEASURES
Are all required content fields present?
WHY IT MATTERS
A strong listing begins with the basics: titles, categories, images, and descriptions. Coverage evaluates whether mandatory fields — including key identifiers, classifications, and core content — are present. Gaps in coverage can make listings ineligible for marketplaces, suppress visibility in filters, or block syndication altogether.
Accuracy
WHAT IT MEASURES
Does the product content reflect the actual product?
WHY IT MATTERS
Accurate listings build trust. This dimension checks that product specs, measurements, materials, and compatibility details are correct and verifiable. Inaccurate or misleading information not only frustrates buyers but also drives up returns and damages brand reputation.
Completeness
WHAT IT MEASURES
Does the product listing include all necessary content elements to support discovery and conversion?
WHY IT MATTERS
Beyond just having a title and description, complete listings include images, bullet points, specifications, dimensions, rich media, and structured data like schema markup. A fully enriched product ensures it’s eligible for filters, meets marketplace requirements, and gives shoppers the confidence to convert.
Relevance
WHAT IT MEASURES
Are product titles and keywords aligned with search behavior?
WHY IT MATTERS
Relevance measures how well a listing’s language matches actual shopper queries. This includes the use of high-intent keywords in product titles, descriptions, and tags. Optimizing for relevance improves organic search visibility and performance in on-site search engines and recommendation systems.
Consistency
WHAT IT MEASURES
Is formatting uniform across your catalog?
WHY IT MATTERS
Consistency evaluates whether units, naming conventions, terminology, and formatting rules are applied uniformly across products. It eliminates confusion for shoppers and helps AI-driven systems like filters, search, and product recommendations work more effectively.
Natural Language
WHAT IT MEASURES
Does the product copy engage shoppers and AI search engines alike?
WHY IT MATTERS
Product content must now appeal to both humans and machines. This dimension looks at tone, clarity, and whether the language matches the way people ask questions in voice search, chatbots, and generative AI assistants. It also considers readability and conversational phrasing that improve engagement.
Structured Data Implementation
WHAT IT MEASURES
Is structured schema properly applied?
WHY IT MATTERS
This dimension checks for the presence and accuracy of schema markup (e.g., JSON-LD or Microdata) that enhances listings with rich results on Google, Amazon, and other platforms. Proper structured data boosts SEO, improves click-through rates, and enables integrations with other systems.
Content Quality
WHAT IT MEASURES
Is the content well-written, unique, and effective?
WHY IT MATTERS
This dimension scores the clarity, readability, and originality of product copy — including grammar, sentence structure, and avoidance of duplication across listings. It also evaluates whether the content provides enough detail to support buying decisions, helping shoppers understand, compare, and trust the product.
Mobile Optimization
WHAT IT MEASURES
Is the product content optimized for mobile users?
WHY IT MATTERS
With mobile now the dominant ecommerce channel, this dimension evaluates how well listings perform on small screens. It scores layout, image resolution, scannability, and content density to ensure users on mobile can quickly find and engage with the most important product information.
These nine dimensions go beyond surface-level scores. They reflect how well your product content supports discovery, decision-making, and downstream systems. CatalogIQ gives your team the insights needed to fix what matters — and measure improvement over time.
Ready to score smarter — and build a stronger catalog?
CatalogIQ’s 9-Dimension Scorecard turns catalog quality into a measurable, repeatable advantage. Pinpoint gaps, benchmark performance, and prioritize high-impact improvements that drive search, conversion, and growth.
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