I’ve worked with many large retail brands—Gap, Uniqlo, Dick’s Sporting Goods, and The Home Depot among them. Each has wrestled with catalog content problems: inaccurate details, incomplete attributes, weak product titles and descriptions. Structured content and buyer-facing Q&A were rarely even considered.
As a result, many conversations about optimizing product content start with enrichment. How do we make descriptions better? How do we tag attributes for SEO? How do we optimize for AI search? And MagnetLABS’ Smart Catalog Enrichment does all that and more.
But what if there’s very little—or nothing—to enrich?
That’s the reality for many distributors, B2B manufacturers, and marketplaces. Instead of one clean catalog in need of optimization, they’re dealing with:
When products arrive with little more than a brand and part number, they often can’t be listed at all—leaving big gaps in the product catalog. And the products that do make it online are incomplete or inconsistent, creating a broken product experience that hurts internal search, recommendations, SEO, paid search, and generative search/visibility (GEO). What’s a retailer or distributor to do?
AI has already proven it can create listings from minimal input. In addition to CatalogIQ Smart Catalog Enrichment, Amazon’s Enhance My Listing uses AI to improve product listings, and retailers like Poshmark are experimenting with auto-generated listings. Guides are also emerging on optimizing catalogs for AI search.
But most of these efforts are small and experimental—or tucked away as minor features. They don’t solve the messy, multi-source workflows that B2B distributors and marketplaces face every day. And legacy PIM systems weren’t built for this either.
AI changes that. With the right approach, it can:
That’s why we created Smart Catalog Builder. It’s not about polishing an existing catalog (that's what Smart Catalog Enrichment does) - it’s about building one from the ground up. Here’s how it works:
Because a catalog is only as strong as its data, Smart Catalog Builder flows seamlessly into Trust Scoring and Source Governance—ensuring every attribute comes from a reliable, validated source.
CatalogIQ doesn’t just generate content—it tracks where that content comes from and how reliable it is. Every piece of product data is tagged with its source, and the system automatically grades the trust level:
By assigning confidence scores to each source, CatalogIQ ensures the most authoritative data powers your catalog—while still allowing enrichment from secondary sources when needed. The result is a catalog that’s not only complete, but also auditable and trustworthy.
Onboarding new products often means wrestling with vendor categories that don’t match your taxonomy. One supplier might call it “Fasteners,” another “Hardware,” and a third “Nuts & Bolts.” These mismatches create confusion, wasted manual effort, and products that land in the wrong place.
Smart Catalog Builder is designed to solve this with AI-driven category alignment—ensuring vendor-supplied categories map correctly to your taxonomy from the start. In practice, that means establishing a clear data structure, applying common identifiers (like SKUs), and standardizing product information across suppliers.
The result: products are classified correctly the first time, onboarding is faster (saving both time and money), and the catalog stays cleaner, more consistent, and easier to discover across every channel.
CatalogIQ is redefining e-commerce catalog management by solving the foundational problem of incomplete, inconsistent, and unoptimized product data. While Smart Catalog Enrichment improves existing catalogs, Smart Catalog Builder constructs them from the ground up—so every SKU is enriched, structured, and brand-ready.
With advances in AI-driven extraction, normalization, and scalable content generation, Smart Catalog Builder helps manufacturers, distributors, and marketplaces deliver complete catalogs with unprecedented efficiency. Flowing into Trust Scoring and Source Governance, it ensures every attribute is accurate, validated, and aligned with brand standards—turning your catalog into a true growth engine for visibility and discovery.
Bottom line: CatalogIQ’s Smart Catalog Builder solves the problem at the root—it doesn’t just enrich catalogs. It builds them.
Ready to build a complete, brand-ready catalog from just a SKU and a brand? Let’s talk.
Contact Kevin Jackson at kevin.jackson@magnetlabs.ai to schedule a demo of CatalogIQ Smart Catalog Builder, MagnetLABS’ AI-powered solution for building, normalizing, and enriching product catalogs at scale.