---
title: How the CatalogIQ Score Is Built | Methodology
description: "How the CatalogIQ score is built: 13 dimensions across two sub-indices, measured against published standards. Independent and auditable, never opinion."
image: https://magnetlabs.ai/hubfs/logos/catalogiq-og-1200x630.png
---

[![CatalogIQ](https://magnetlabs.ai/hs-fs/hubfs/logos/catalogiq-logo-on-light.png?width=145&height=30&name=catalogiq-logo-on-light.png)](https://magnetlabs.ai/?hsLang=en)

- [Report](https://magnetlabs.ai/report?hsLang=en)
- [Sample report](https://report.magnetlabs.ai/sample)
- [Platform](https://magnetlabs.ai/platform?hsLang=en)
- [How it's scored](https://magnetlabs.ai/methodology?hsLang=en)
- For your store ▾ 
    - [Shopify](https://magnetlabs.ai/shopify?hsLang=en)
    - [WooCommerce](https://magnetlabs.ai/woocommerce?hsLang=en)
    - [BigCommerce](https://magnetlabs.ai/bigcommerce?hsLang=en)
    - [Magento](https://magnetlabs.ai/magento?hsLang=en)
    - [B2B distributors](https://magnetlabs.ai/industries/b2b-distribution?hsLang=en)
- [Pricing](https://magnetlabs.ai/pricing?hsLang=en)
- [Company](https://magnetlabs.ai/company?hsLang=en)

[Talk to us](https://magnetlabs.ai/platform#talk) [Get my free preview](https://report.magnetlabs.ai/) ☰ Menu

- [Get my free preview](https://report.magnetlabs.ai/)
- [See a sample report](https://report.magnetlabs.ai/sample)
- [Report](https://magnetlabs.ai/report?hsLang=en)
- [Platform](https://magnetlabs.ai/platform?hsLang=en)
- [How it's scored](https://magnetlabs.ai/methodology?hsLang=en)
- For your store
- [Shopify](https://magnetlabs.ai/shopify?hsLang=en)
- [WooCommerce](https://magnetlabs.ai/woocommerce?hsLang=en)
- [BigCommerce](https://magnetlabs.ai/bigcommerce?hsLang=en)
- [Magento](https://magnetlabs.ai/magento?hsLang=en)
- [B2B distributors](https://magnetlabs.ai/industries/b2b-distribution?hsLang=en)
- More
- [Pricing](https://magnetlabs.ai/pricing?hsLang=en)
- [Blog](https://magnetlabs.ai/beyond-the-catalog?hsLang=en)
- [Company](https://magnetlabs.ai/company?hsLang=en)
- [Talk to us](https://magnetlabs.ai/platform#talk)

Methodology

# How the score is built.

CatalogIQ is an independent, auditable measure of catalog quality. Here's exactly what goes into the score — and what doesn't.

The model

## One index, two sub-indices, 13 dimensions

Every product page is scored across up to 13 dimensions. Those roll up into two sub-indices — one for how shoppers experience your storefront, one for how AI shopping agents and marketplace feeds read it — which combine into a single 0–100 index with an A–F grade and a confidence band.

See the breakdown in a real report: [the sample report →](https://report.magnetlabs.ai/sample)

**Catalog Quality Index**0–100 · A–F grade  
confidence band

**Storefront experience**How shoppers experience your product pages

**AI discovery**How AI agents and marketplace feeds read your catalog

13 scoring dimensions

The rules

## Measured against standards, never opinion

### Published standards

We score against Google, Amazon, GS1, ETIM, UNSPSC and schema.org. Where a standard doesn't apply to a product, the check is marked not-applicable rather than counted against you.

### Never invents a value

The score reflects what's actually on your pages. We never synthesize a missing field to inflate a score — a genuinely absent value is reported as absent.

### Confidence and limits

Every index carries a confidence band for how much we could read. We score public pages only; login-gated or un-renderable content is reported as a limit, not guessed at.

Two profiles

## Scored the way your catalog should be

The engine auto-suggests a profile from your catalog and you confirm it before scoring. The **B2B / technical** profile weights identifiers, specifications, cross-references and documentation. The **consumer** profile weights descriptive titles, imagery, variants and buyer-facing content.

### Versioned methodology

Weights and thresholds are versioned. When they change, the version is recorded, so a score is always reproducible against the methodology that produced it. Think a score is wrong? [Challenge it →](https://magnetlabs.ai/methodology/challenge?hsLang=en)

Report vs monitoring

## What the report shows, and what monitoring adds

### The one-time report

A one-time score against the current methodology — the index, both sub-indices, every dimension, and a per-product fix list you can export to CSV.

[See the report →](https://magnetlabs.ai/report?hsLang=en)

### The CatalogIQ platform

The same methodology, re-run every 30 days over a 12-month window, so you can track movement release over release.

[See the platform →](https://magnetlabs.ai/platform?hsLang=en)

FAQ

## Questions about the methodology

Is the score subjective?

No. It's computed from your public product data against published standards, with not-applicable handling and a confidence band, and it never invents a value.

How many dimensions are there?

There are 13, though not all apply to every catalog or scoring profile.

Can I see how a specific score was calculated?

Yes. The report breaks the index into two sub-indices and per-dimension scores, and the per-product punch list shows the checks behind each one.

Do you compare me to other stores?

No. The score measures your catalog against published standards, not against a peer cohort.

## See it on your own catalog

Run the free preview for a live sample score, or read the full report breakdown.

[Get my free preview](https://report.magnetlabs.ai/) [See the report](https://magnetlabs.ai/report?hsLang=en)

[Not ready yet? See a sample report →](https://report.magnetlabs.ai/sample)

![CatalogIQ](https://magnetlabs.ai/hs-fs/hubfs/logos/catalogiq-logo-on-dark.png?width=135&height=28&name=catalogiq-logo-on-dark.png)

Every product, scored the way AI shopping agents, marketplaces and search read it — against published standards, never our opinion.

#### Product

- [Report](https://magnetlabs.ai/report?hsLang=en)
- [Sample report](https://report.magnetlabs.ai/sample)
- [Platform](https://magnetlabs.ai/platform?hsLang=en)
- [Pricing](https://magnetlabs.ai/pricing?hsLang=en)
- [Compare](https://magnetlabs.ai/compare?hsLang=en)
- [FAQ](https://magnetlabs.ai/faq?hsLang=en)

#### Learn

- [How it's scored](https://magnetlabs.ai/methodology?hsLang=en)
- [Glossary](https://magnetlabs.ai/glossary?hsLang=en)
- [Blog](https://magnetlabs.ai/beyond-the-catalog?hsLang=en)

#### Company

- [About](https://magnetlabs.ai/company?hsLang=en)
- [Support & contact](https://magnetlabs.ai/support?hsLang=en)

#### Legal

- [Privacy](https://magnetlabs.ai/privacy?hsLang=en)
- [Terms](https://magnetlabs.ai/terms?hsLang=en)
- [Refunds](https://magnetlabs.ai/refunds?hsLang=en)
- [Our crawler](https://magnetlabs.ai/bot?hsLang=en)

© 2026 Dynamik Technologies, Inc., dba Magnet Labs. CatalogIQ is a product of Magnet Labs.

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://magnetlabs.ai/#org",
  "@type" : "Organization",
  "brand" : {
    "@type" : "Brand",
    "alternateName" : "CatalogIQ by Magnet Labs",
    "name" : "CatalogIQ"
  },
  "legalName" : "Dynamik Technologies, Inc.",
  "logo" : "https://magnetlabs.ai/hubfs/logos/catalogiq-logo-on-light.png",
  "name" : "Magnet Labs",
  "sameAs" : [ "https://www.linkedin.com/company/magnet-labs-catalogiq" ],
  "url" : "https://magnetlabs.ai/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://magnetlabs.ai/methodology",
  "@type" : "WebPage",
  "about" : {
    "@id" : "https://magnetlabs.ai/#report"
  },
  "isPartOf" : {
    "@id" : "https://magnetlabs.ai/#org"
  },
  "name" : "How the CatalogIQ Score Is Built",
  "url" : "https://magnetlabs.ai/methodology"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://magnetlabs.ai/",
    "name" : "Home",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://magnetlabs.ai/methodology",
    "name" : "Methodology",
    "position" : 2
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "No. It's computed from your public product data against published standards, with not-applicable handling and a confidence band, and it never invents a value."
    },
    "name" : "Is the score subjective?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "There are 13, though not all apply to every catalog or scoring profile."
    },
    "name" : "How many dimensions are there?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes. The report breaks the index into two sub-indices and per-dimension scores, and the per-product punch list shows the checks behind each one."
    },
    "name" : "Can I see how a specific score was calculated?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "No. The score measures your catalog against published standards, not against a peer cohort."
    },
    "name" : "Do you compare me to other stores?"
  } ]
}
```