This week’s Before & Enriched spotlight features a PDP from Mocco, a premium Turkish textiles brand. We selected their Apameia Blue Peshtemal to show how CatalogIQ transforms sparse product data into search-optimized, story-driven content—helping boutiques, spas, and lifestyle-conscious shoppers discover the product’s value and feel confident in their purchase.
We took Mocco’s Apameia Peshtemal PDP from a sparse listing to buyer-smart content. Starting with just a few core fields, CatalogIQ added structured SEO, evocative storytelling, and brand-refined tone that connects with boutiques, spas, and lifestyle-conscious shoppers.
Curious how this towel goes from basic to beautiful? Scroll down to see the raw inputs, the voice controls, and the enriched outputs—proof that premium product content builds trust one listing at a time.
The original PDP for this Apameia Blue Peshtemal is visually appealing but falls short where it counts: the description is minimal, the features lack depth, and there’s no storytelling to engage buyers. Core details—like how the towel feels, where it shines (spa, beach, home), or what sets it apart from mass-market options—are missing. There’s no rich language to support zero-click search or generative assistants, and even essentials like care instructions or certifications are buried in dense text.
In short, the product deserves better. That’s where CatalogIQ steps in, transforming sparse data into compelling, structured content that elevates the listing and connects with discerning shoppers.
The Catalog Product Enrichment workflow starts with just a few essential product fields and images uploaded to CatalogIQ. These key content data fields are easily mapped into the enrichment engine. For this Before & Enriched use case, here is the product content copied from the resource PDP.
| Field | Value |
|---|---|
| Product ID | None |
| Title | Apameia Blue Peshtemal |
| Category | Jacquard Peshtemals |
| Long Description | All Chaputs peshtemals signature design elements to striking with colors that will captivate. Designed and produced in Turkey. All Chaputs peshtemals are made by Organic cotton and have Oekotex-100 certificated. Material: 100% Turkish Cotton Size: 90 x 175 cm / 35.43 x 68.89 inch Weight: 350 gr |
| Short Description | None |
| Primary Image | Primary Image |
| Additional Images | Image 1, Image 2, Image 3, Image 4, Image 5 |
The voice and tone templates below offer a simplified snapshot of how enriched product content is tailored to your brand. Behind the scenes, CatalogIQ’s content enrichment engine draws on nearly twenty independently weighted voice controls—including tone markers, formatting preferences, linguistic style, and audience targeting cues. These controls can be manually tuned or automatically generated by a GPT-based audit of your website, creating a deeply personalized foundation for content generation. What’s shown here is a distilled example of how those controls combine to reflect brand personality, clarity, and communication goals—resulting in content that’s more relatable, more engaging, and always on brand.
| Setting Type | Example Input |
|---|---|
| Industry | Home and Lifestyle Textiles |
| Persona | Homeowners, interior stylists, and eco-conscious shoppers seeking cozy and functional textiles with everyday elegance. |
| Tone Priorities | Warm, approachable, and stylish — instilling trust with a friendly, practical voice that appeals to broad audiences. |
| Style Preferences | Uses contractions, keeps sentences short-to-medium, avoids jargon, and favors scannable, benefit-focused phrasing. |
| Voice Objectives | Emphasize comfort, functionality, and sustainability with clear, inviting language that connects with daily life. |
The result? Product content that’s more relatable, more engaging—and perfectly on brand.
While voice and tone shape what’s being said, the visual template defines how that message is delivered. CatalogIQ uses a detailed structural blueprint to govern everything from paragraph length to bullet formatting to Q&A cadence. This configuration ensures every piece of enriched content is scannable, balanced, and aligned with both customer expectations and brand standards. The template below represents the key structural controls applied to the enriched content in this use case.
| Visual Structure Control | How It Shapes the Output |
|---|---|
| Paragraph Structure | Controls number of paragraphs and sentence length to match shopper reading behavior |
| Bullet Formatting | Creates 4–6 HTML bullets that emphasize lifestyle benefits and use cases |
| Question & Answer | Generates concise, brand-aligned Q&A content to support search and discovery |
| Formatting Guidance | Ensures consistent use of commas, line breaks, and punctuation across content |
| Tone-Driven Structure | Aligns format choices with the tone and voice settings applied to the brand |
| Channel Optimization | Structures content to perform across PDPs, search engines, and AI experiences |
Below are the enriched version of the product content, generated using the voice, tone, and structural inputs provided in the previous template. CatalogIQ output reflects brand-aligned messaging, optimized for SEO and discovery, and ready for use across product detail pages, search engines, and generative commerce interfaces.
You’ll notice a few alternate versions of the product description below. Each one reflects a distinct set of input controls—like brand tone, shopper persona, or channel intent—designed to illustrate how CatalogIQ adapts messaging based on your goals. These aren’t just style tweaks—they’re fully reweighted outputs from different template settings. In practice, users can choose whether to generate a single enriched description or multiple variants, depending on the use case. It’s a flexible way to test messaging, localize tone, or tailor copy across channels—all without starting from scratch.
| Field | Value |
|---|---|
| Alternate Description Tone 1 |
Experience the luxurious touch of CHAPUTS Apameia Blue Peshtemal, where timeless design meets vibrant color. Each peshtemal is crafted with meticulous attention to detail, ensuring both style and functionality. Wrap yourself in elegance and let the captivating hues elevate your everyday moments.
The Apameia Blue Peshtemal is more than just a towel; it’s a statement piece for your home. With its rich colors and intricate design, it seamlessly complements any decor. Discover the blend of tradition and modernity that defines CHAPUTS' signature collection.
|
| Alternate Description Tone 2 | Brighten up your bath time with the CHAPUTS Apameia Blue Peshtemal, a towel designed to dazzle. Its vibrant colors and unique patterns promise to turn heads wherever you go. Feel the perfect harmony of softness and durability in every thread. Whether you're hitting the beach or relaxing at home, this peshtemal is your go-to accessory. Its lightweight design makes it easy to carry, while its chic look adds a touch of sophistication to any setting. Enjoy the versatility and charm of CHAPUTS’ innovative creations. |
| Alternate Description Tone 3 | Introducing the CHAPUTS Apameia Blue Peshtemal, a masterpiece of design that captivates with its vivid colors. This peshtemal is a testament to CHAPUTS' dedication to quality and style, offering a plush feel that pampers your skin. Let the lively colors and intricate patterns inspire your senses.The Apameia Blue Peshtemal is perfect for those who appreciate the finer things in life. Its eye-catching design makes it a standout piece in any collection. Elevate your lifestyle with this exquisite blend of artistry and comfort. |
| Alt SEO Description |
Experience the exquisite allure of the Apameia Blue Peshtemal, a luxurious Turkish towel from the CHAPUTS signature collection. Crafted with care, this vibrant peshtemal design is a testament to Anatolian artistry, blending tradition with contemporary elegance. Isn't it time your home decor reflected the timeless beauty and cultural richness of a genuine peshtemal? Our elegant Turkish peshtemal wrap is more than just a towel—it's a vibrant Apameia design towel that embodies sustainability and authenticity.
Each piece from the CHAPUTS signature collection peshtemal is crafted with eco-friendly materials, ensuring a minimal environmental footprint. With its soft texture and elegant design, this luxurious blue peshtemal towel is the perfect addition to any home, offering a timeless peshtemal home decor piece that resonates with cultural stories and sustainable living.
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| Materials Description | Crafted from the finest 100% Turkish cotton, this peshtemal blends timeless Anatolian charm with modern sustainable elegance, inviting you to wrap yourself in a story as rich as its heritage. |
| SEO Bullets |
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| Questions & Answers |
Q: How should I care for the Apameia Blue Peshtemal to maintain its quality?
A: To maintain the quality of your Apameia Blue Peshtemal, machine wash it in cold water and tumble dry on low. Avoid using bleach or fabric softeners to preserve the vibrant colors.
Q: Is the Apameia Blue Peshtemal suitable for travel or beach use?
A: Yes, the Apameia Blue Peshtemal is lightweight and compact, making it perfect for travel or a day at the beach. Its absorbent material dries quickly and is easy to pack.
Q: What materials are used in the Apameia Blue Peshtemal?
A: The Apameia Blue Peshtemal is made from high-quality cotton, providing a soft and luxurious feel while ensuring durability and absorbency.
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| Top Keywords |
Apameia Blue Peshtemal, luxury Turkish towel, CHAPUTS signature collection, vibrant peshtemal design, elegant home decor towel
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| Longtail Keywords | luxurious blue peshtemal towel, elegant Turkish peshtemal wrap, vibrant Apameia design towel, CHAPUTS signature collection peshtemal, timeless peshtemal home decor piece |
| Meta Keywords | luxury peshtemal towel, Apameia Blue towel, CHAPUTS home decor, vibrant peshtemal design, traditional modern peshtemal |
See how CatalogIQ transforms Mocco’s Apameia Peshtemal PDP into a refined, search-optimized product detail page—built for ecommerce discovery, brand storytelling, and zero-click commerce.
What happens when you take a PDP from “good enough” to content that inspires buying confidence? Here’s what changed:
This isn’t just better content—it’s channel-smart, brand-aligned, and designed to convert across ecommerce and AI-driven interfaces.
Send Kevin Jackson the URL, and we’ll consider adding it to our “Before & Enriched” queue.
CatalogIQ’s Product Catalog Enrichment transforms how teams assemble, standardize, and govern product content—bringing speed, structure, and repeatability to a process that’s historically manual and error-prone. Build once. Reuse confidently. Scale fast.
Ready to see it in action? Request a Demo