This week’s Before & Enriched spotlight features a PDP from Bob’s Discount Furniture, a value-focused retailer known for stylish home furnishings. We’re showcasing the product content for a modular sectional sofa to illustrate how CatalogIQ enriches product data—turning a basic listing into a more helpful, searchable, and shopper-friendly experience.
We took Bob’s Dream Navy sectional from “looks comfy” to “conversion-ready.” With just a handful of inputs, CatalogIQ enriched the content to highlight modular benefits, shopper-friendly bullets, and Bob-O-Pedic charm—all optimized for discovery and action.
Wanna see the glow-up? Scroll on to check out the data we started with, the controls we used, and the enriched outputs that take this PDP from generic to gotta-have-it.
At first glance, this product detail page for the Dream Navy Modular Sectional checks several essential boxes: clear imagery, straightforward pricing, and a conversational description that reflects the retailer’s approachable brand voice. The copy even hints at key selling points—like modularity and reversible cushions—without overwhelming the user. But beneath the surface, critical gaps hold this PDP back from its full performance potential. There’s no structured bullet list for feature scanning and no natural-language Q&A to support discovery in AI-driven or zero-click environments. What’s missing isn’t intent—it’s infrastructure. That’s where CatalogIQ enrichment steps in: to retain the brand’s personality while infusing the content with structure, clarity, and search-optimized intelligence.
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The Catalog Product Enrichment workflow starts with just a few essential product fields and images uploaded to CatalogIQ. These key content data fields are easily mapped into the enrichment engine. For this Before & Enriched use case, here is the product content copied from the resource PDP.
| Field | Value |
|---|---|
| Product ID | SKU: 20090509 |
| Title | Dream Navy 131'' 5 Piece Modular Sectional with 2 Corners, 2 Ottomans, 1 Armless Chair |
| Category | Sectional Sofas |
| Long Description | You'll be living the dream with TWO ways to arrange my oversized sectional Imagine being able to create living room seating the way you want it. That's where my Dream Modular 6 Piece Sectional comes in! In addition to the two included accent pillows, this easy-to-match sectional is also modular—meaning you can fit it in most spaces to customize your look! Did I mention the oversized, Bob-O-Pedic loaded cushions are reversible and contain a cozy jersey knit like fabric and feather blend topper? Sigh. So many features to daydream about with this gamechanger! |
| Short Description | None |
| Primary Image | Primary Image |
| Additional Images | Image 1, Image 2, Image 3, Image 4, Image 5, Image 6, Image 7, Image 8, Image 9, Image 10, Image 11 |
The voice and tone templates below offer a simplified snapshot of how enriched product content is tailored to your brand. Behind the scenes, CatalogIQ’s content enrichment engine draws on nearly twenty independently weighted voice controls—including tone markers, formatting preferences, linguistic style, and audience targeting cues. These controls can be manually tuned or automatically generated by a GPT-based audit of your website, creating a deeply personalized foundation for content generation. What’s shown here is a distilled example of how those controls combine to reflect brand personality, clarity, and communication goals—resulting in content that’s more relatable, more engaging, and always on brand.
| Setting Type | Example Input |
|---|---|
| Industry | Furniture & Home Furnishings |
| Persona | Homeowners, renters, apartment dwellers, and lifestyle-driven shoppers. |
| Tone Priorities | The content should emphasize high clarity and transparency, while balancing empathy with energy. |
| Style Preferences | Use contractions, incorporate sensory language, include lifestyle use cases, and pose rhetorical questions to create a relatable and engaging tone. |
| Voice Objectives | Communicate comfort, design, and practicality with an inviting tone |
The result? Product content that’s more relatable, more engaging—and perfectly on brand.
While voice and tone shape what’s being said, the visual template defines how that message is delivered. CatalogIQ uses a detailed structural blueprint to govern everything from paragraph length to bullet formatting to Q&A cadence. This configuration ensures every piece of enriched content is scannable, balanced, and aligned with both customer expectations and brand standards. The template below represents the key structural controls applied to the enriched content in this use case.
| Visual Structure Control | How It Shapes the Output |
|---|---|
| Paragraph Structure | Controls number of paragraphs and sentence length to match shopper reading behavior |
| Bullet Formatting | Creates 4–6 HTML bullets that emphasize lifestyle benefits and use cases |
| Question & Answer | Generates concise, brand-aligned Q&A content to support search and discovery |
| Formatting Guidance | Ensures consistent use of commas, line breaks, and punctuation across content |
| Tone-Driven Structure | Aligns format choices with the tone and voice settings applied to the brand |
| Channel Optimization | Structures content to perform across PDPs, search engines, and AI experiences |
Below are the enriched version of the product content, generated using the voice, tone, and structural inputs provided in the previous template. This output reflects brand-aligned messaging, optimized for SEO and discovery, and ready for use across product detail pages, search engines, and generative commerce interfaces.
You’ll notice a few alternate versions of the product description below. Each one reflects a distinct set of input controls—like brand tone, shopper persona, or channel intent—designed to illustrate how CatalogIQ adapts messaging based on your goals. These aren’t just style tweaks—they’re fully reweighted outputs from different template settings. In practice, users can choose whether to generate a single enriched description or multiple variants, depending on the use case. It’s a flexible way to test messaging, localize tone, or tailor copy across channels—all without starting from scratch.
| Field | Value |
|---|---|
| Material and Care | Upholstered Material Fabric - Polyester Cleaning Instruction S - Frequent vacuuming or light brushing to remove dust and dirt is recommended. Spot clean using a mild water-free solvent or dry cleaning product. Pretest a small unnoticeable area. |
| Alternate Description Tone 1 | Introducing the Dream Navy 131'' 5 Piece Modular Sectional, the ultimate in customizable comfort. With two corners, two ottomans, and an armless chair, you have the power to shape your living space to fit your needs. The reversible, Bob-O-Pedic cushions offer unparalleled comfort, wrapped in a soft jersey knit fabric that invites relaxation and tranquility. Imagine sinking into the plush, feather-topped seats that redefine luxury in your home. The modular design ensures this sectional adapts to most spaces, bringing versatility and style to any room. With its deep navy hue, it complements a wide array of décor choices, making it the centerpiece of your living area. |
| Alternate Description Tone 2 | Transform your living space with the Dream Navy 131'' 5 Piece Modular Sectional, designed for adaptability and elegance. This sectional includes two corners, two ottomans, and an armless chair, allowing for numerous arrangement possibilities to fit your lifestyle. The rich navy color and sophisticated design make it an ideal choice for modern and classic interiors alike. Experience the exceptional comfort of Bob-O-Pedic cushions, which are both reversible and enveloped in a jersey knit fabric that feels as good as it looks. The feather blend topper adds an extra layer of softness, making this sectional not just a furniture piece, but a personal retreat. Enjoy the seamless integration of style and function that elevates your home environment. |
| Alternate Description Tone 3 | Elevate your home with the Dream Navy 131'' 5 Piece Modular Sectional, a stylish solution for contemporary living. Featuring two corners, two ottomans, and an armless chair, this sectional offers unmatched flexibility to design your perfect seating arrangement. Its deep navy color adds a touch of sophistication, making it a standout piece in any setting. Delight in the luxurious comfort of its Bob-O-Pedic cushions, reversible and crafted from a cozy jersey knit fabric. The feather blend topper ensures every seat is a plush haven, perfect for daydreaming or entertaining. Create a space that reflects your unique taste and comfort needs with this versatile and elegant sectional. |
| Alternate SEO Description | Introducing the Dream Navy 131'' 5 Piece Modular Sectional with 2 Corners, 2 Ottomans, and 1 Armless Chair—a perfect blend of versatility and durability for your tactical living space. This luxury living room furniture features customizable comfort with its modular design, allowing you to adapt the setup to any mission. With Bob-O-Pedic reversible cushions, this sectional ensures long-lasting support and comfort, making it a reliable choice for professionals who value both functionality and endurance. Designed with military precision, the deep navy modular sectional seamlessly integrates into any setting, offering a sleek appearance and robust performance. The Dream Navy Sectional is equipped with easily reconfigurable pieces, providing you with the flexibility needed for any operation. Trust in the Dream Navy 5 Piece Modular Sectional reviews to assure you of its field-tested reliability and mission-readiness, ensuring that your home base remains as prepared and adaptable as you are. |
| Material Description | Expertly crafted with durable polyester fabric, this navy sectional is designed to withstand the demands of mission-critical environments while offering sustainable comfort and style. |
| SEO Bullets |
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| Questions & Answers |
Q: How can I configure the Dream Navy 131'' 5 Piece Modular Sectional to fit in a small living room? Q: What makes the Bob-O-Pedic cushions on the Dream Navy 131'' 5 Piece Modular Sectional special? Q: Can the Dream Navy 131'' 5 Piece Modular Sectional match different home décor styles? |
| Top Keywords | modular sectional sofa, dream navy sectional, reversible Bob-O-Pedic cushions, luxury living room furniture, customizable comfort sofa |
| Longtail Keywords | Dream Navy 5 Piece Modular Sectional reviews, Customizable comfortable navy sectional couch, Bob-O-Pedic cushion modular sectional sofa, Reversible modular sectional with ottomans, Deep navy modular sectional living room |
| Meta Keywords | ['Modular Sectional Sofa', 'Navy 5 Piece Sectional', 'Customizable Living Room Furniture', 'Bob-O-Pedic Cushions', 'Luxury Feather-Topped Seats'] |
What changes when you go from baseline copy to enriched content? Here's what CatalogIQ delivered:
This isn’t just upgraded copy—it’s content built to perform in today’s zero-click, AI-first shopping journey.
Send Kevin Jackson the URL, and we’ll consider adding it to our “Before & Enriched” queue.
CatalogIQ’s Product Catalog Enrichment transforms how teams assemble, standardize, and govern product content—bringing speed, structure, and repeatability to a process that’s historically manual and error-prone. Build once. Reuse confidently. Scale fast.
Ready to see it in action? Request a Demo